2027 AGM + NGBA Golf Retail Show
This Isn’t a Typical Trade Show
The Association of Golf Merchandisers and the National Golf Buyers Association have partnered to produce a joint exhibit floor — the first time these two organizations have combined their buyer networks under one roof.
For AGM, this is our first foray into this format, and we chose this partnership precisely because of the NGBA's culture: vendors and buyers treated as one community, in a room that is intentionally intimate, welcoming, and relationship-driven.
One trip. Two networks. A room where relationships come first.
70-90
AGM MEMBER BUYERS
80+
NGBA MEMBER BUYERS
150+
TOTAL BUYERS ON FLOOR
What makes this showcase different?
Intentionally intimate — deliberately kept small so every interaction matters and no vendor gets lost in the crowd
The NGBA has built a culture where vendors and buyers are treated as one — welcoming, warm, and relationship-driven
100 total vendor booths across a shared 19,000 sq ft Grand Ballroom
Combined NGBA + AGM buyer pool:
150-170 qualified buyers anticipated across both exhibit days
AGM education day Monday — buyers arrive Tuesday engaged and ready to purchase
Post-show AGM member survey results shared with participating vendors
Complimentary tables, chairs, and parking — no nickel-and-diming
AGM + NGBA
A FIRST OF ITS KIND PARTNERSHIP
AGM and NGBA members are buyers, directors of retail, merchandisers, golf professionals, and independent shop owners responsible for apparel, equipment, accessories, and in-shop purchasing at green-grass facilities and golf retail shops nationwide.
THE AGM DIFFERENCE
For AGM, this is our first event of this kind — and we are entering it with the NGBA’s philosophy already in hand: vendors and buyers belong in the same room, not on opposite sides of a transaction. Every day of the showcase includes hosted events designed to make that happen — a Welcome Reception Monday evening, an Evening Reception on the exhibit floor Tuesday, and seated breakfasts and lunches both days. All included in your booth price. There are no extras to buy to be part of this community. You show up, and you are already in it.
THE NGBA ADVANTAGE
The NGBA show has always been special — and the reason is cultural. Vendors and buyers are treated as one. The event is welcoming, warm, and built on mutual respect in a way that is rare in the trade show world. While all NGBA members are also AGM members, the NGBA show draws a concentrated, loyal audience — many of them independent shop owners who control their own purchasing decisions and attend specifically to build vendor relationships and find product. AGM vendors already know this community through membership. This showcase gives you two full days inside it, on their floor, at their show.
AGM EDUCATION DAY —
MONDAY, OCTOBER 11
AGM hosts a full-day of retail education for AGM members on Monday. Vendors are welcome to attend. (Additional fees apply.) More importantly, buyers arrive on the floor Tuesday having spent a full day focused on retail strategy — motivated, informed, and ready to do business.