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2027 Golf Retail Show

Two networks. One floor.

October 11–13, 2027 • Westin Chicago Lombard

100

Vendor Booths

150+

Buyers on the Floor

2

Full Exhibit Days

1

Education Day

START HERE

Which side of the table are you on?

Same show, same room, same three days. The details you need depend on whether you're selling product or buying it.

Exhibitor

Brands & Vendor Partners

Reserve a booth on the joint floor and spend two days in front of 150+ qualified green-grass buyers. AGM is selling 50 of the 100 booths. Early Bird pricing is open now.

Booth pricing and reservations

Attendee

Buyers, Merchandisers, & Golf Professionals

Walk one hundred booths in a room small enough to actually talk in. AGM members get the exhibit floor and every meal at no charge. Monday's retail education is a separate registration.

What to expect and how to register

THE PARTNERSHIP

The first of its kind.

The Association of Golf Merchandisers and the National Golf Buyers Association have partnered to produce a joint exhibit floor. It is the first time these two organizations have combined their buyer networks under one roof.

For AGM, this is our ﬁrst event of this format. We chose this partnership precisely because of the NGBA's culture: vendors and buyers treated as one, in a room that is intentionally intimate, welcoming, and relationship driven.

Produced Jointly By

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Intentionally Intimate

100 booths, not 1,000

Deliberately kept small so every interaction matters and no vendor gets lost in the crowd. Buyers can see the whole show and still sit down.

Two Networks

One shared floor

AGM sells 50 booths, NGBA sells 50, on a shared 19,000 square foot Grand Ballroom floor. Each organization runs its own sales process and buyer recruitment.

One Trip

Everything under one roof

The show, the hotel, the education, and every hosted event happen in the same building. No shuttles, no offsite venues, no second hotel. Parking is complimentary for everyone.

Schedule

SHOW WEEK

Three days. Here's how they run.

One schedule for the whole show. Rows tagged "VENDORS" apply to exhibiting companies only.

Monday, Oct. 11

Setup & Education

8:00 AM

Breakfast

9:00 AM

AGM Education, morning session

12:00 PM

Lunch

1:00 PM

AGM Education, afternoon session

1:00 PM

VENDORS

Booth setup and load-in

6:30 PM

Welcome Reception, all vendors and buyers

Tuesday, Oct. 12

Exhibit Day One

8:00 AM

BUYERS

Breakfast

9:00 AM

Exhibit floor open

12:00 PM

Lunch

1:00 PM

Exhibit floor open

5:00 PM

Evening Reception, booths stay open

Wednesday, Oct. 13

Exhibit Day Two

8:00 AM

Breakfast

9:00 AM

Exhibit floor open

12:00 PM

Lunch

1:00 PM

Exhibit floor open

4:00 PM

VENDORS

Teardown and departure

Sunday, October 10 is an optional early arrival day with no scheduled activities. The floor runs until four on Wednesday.

Download the Vendor Prospectus

Travel & Hotel

THE VENUE

The Westin Chicago Lombard.

The show and the hotel are the same building. The Grand Ballroom is the largest in Chicago's western suburbs: 19,000 square feet on one floor, no columns, no obstructions.

$184

Group rate per night

Sep 20

Room Block Cut-Off

25 min

From O'Hare

Free

Parking on site

70 Yorktown Center, Lombard, Illinois 60148. Metra is walkable, Midway is about forty-five minutes, and complimentary surface and garage parking are on property. AGM strongly encourages staying inside the block. The conversations that happen in the lobby bar are part of what makes a show this size worth the trip.